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We started The Healing Rose because we believed self-care shouldn't require a chemistry degree to understand what's actually in the bottle. Ten years later, it's become so much more than that.

Laura Beohner
Co-Founder

Built slowly on purpose

In 2016 we had an idea, a customer list of roughly zero, and a lot of helping hands. For the first two years there were no employees, just friends and family filling in whenever we needed them, everything being made in our kitchen for the first 6 months. When we finally got our first place in Andover, we slept there for three months straight, working until 4am and getting woken up at 9am by the UPS driver at the door. Nothing here was built fast.

Ten years later we are still making it ourselves, in small batches, from raw ingredients to finished product at our seaside facility in Newburyport. Small batch for us means a person is always watching. Someone weighs it, someone pours it, someone checks it, and if something looks off it does not go out. These are the things that get lost at scale, which is exactly why we have not gone that way.

We spent years finding the right materials: certified organic essential oils, carrier oils, butters, waxes, and herbs, chosen because they were the best available and not because they were easiest to get. We were the first certified organic CBD brand in Massachusetts, and our products are now on shelves in shops and dispensaries across the country.

Being woman-owned shows up in how we decide things.

We are woman-led and family-owned, and honestly, it shapes almost everything about how this place runs. We lead with understanding instead of policy, because that is how we would want to be treated ourselves. When something goes wrong, the first question is never what our rules allow, it is what that person actually needs right now.

That same instinct is why giving back has never felt optional to us. We've donated more than 1,000 products to local veterans' organizations and given over $10,000 to groups including Susan G. Komen, The Trevor Project, and others. Laura has also spent more than 250 hours at the state and federal level pushing for hemp and cannabis regulation that protects small producers instead of squeezing them out, work that rarely gets noticed but matters enormously to the people it protects.

Being a voice for women in this industry has connected us to people who care about the exact same things we do. Watching someone finally figure out their own self-care, on their own terms, is the part that keeps us showing up every day.

What Makes the Difference?

“Crude” ExtractFirst Pass Process
DistillateWhat We Use
IsolateHighly Processed
Minor cannabinoids
CBG, CBN, CBC and more
Terpenes
responsible for aroma
Flavonoids
Chlorophyll
removed
The entourage effect
compounds working together
Processing
Minimal
Refined
High
Purity
40–70%
70–94%
95%+
Color
Dark and opaque
Golden yellow
White powder
Taste and smell
Strong, vegetal
Mild
None
Full spectrum, always.
Our CBD and CBG always comes from distillate, which retains a lot of additional plant compounds like minor cannabinoids, terpenes, and flavonoids.
Nothing stripped away.
We keep the original elements of the plant together so you can experience them the way nature wanted. The whole botanical range that the plant naturally offers, working together.
No harsh chemicals.
Some isolates and other conventional options are extracted using harsh chemical solvents. Our distillates are extracted using an organic, environmentally friendly method using supercritical CO2.
A cleaner baseline.
Organic means free from most pesticides, starting well ahead of conventional hemp. Always grown in the USA.

8 Things We'll Never Use

Here's exactly what will never end up in a Healing Rose product, and why.

We don't add fragrance to any of our products. Any scent comes directly from the organic essential oils, CO2 extracts, and other botanicals already in the formula. This includes:
  • Parfum / Fragrancetwo words that can stand in for a hundred or more individual chemicals, none of which anyone has to disclose
  • “Natural fragrance”sounds better, works the same way, still an undisclosed list
  • Phthalatesoften hidden inside fragrance, and made from petroleum
Fragrance is engineered to linger, which is exactly why it is in most products. Essential oils dissipate naturally instead, which allows the aroma to slowly fade away.
We don't add flavoring to our tinctures, artificial or natural. We want the plant to speak for itself. This includes:
  • Artificial flavorsflavor compounds made in a lab to imitate the taste of something else
  • “Natural flavors”like “natural fragrance,” one line on the label that can stand in for a blend of compounds nobody has to disclose
Leaving flavoring out keeps our tinctures as versatile and natural as they can be. What you taste is just the naturally occurring terpenes from the hemp plant, which give it a mildly sweet, herbaceous aroma and flavor.
We don't add color to our products. What you see is the natural color of the ingredients themselves. This includes:
  • FD&C dyes and synthetic colorantsRed 40, Blue 1, and the rest, all petroleum-derived
  • Lakesthe same dyes bound to a mineral so they work in oil-based products, which is what most balms and salves use
  • Mica and titanium dioxidefor shimmer and opacity
  • Carminered pigment made from crushed insects, natural but not something we would put on your lips
Most color in body care exists to hide batch variation. We would rather not hide it. If one jar runs a little greener than the last, that is just what that harvest looked like.
We don't use preservatives. Not synthetic ones, and not the natural alternatives either. Our formulas don't require them.

Preservatives exist because bacteria and mold need water to grow. Every product we make is oil, wax, butter, or salt, with no water in the formula, so there is nothing in the jar for anything to grow in. This includes:
  • Parabens
  • Formaldehyde-releaserswork by slowly releasing small amounts of formaldehyde. DMDM hydantoin is the most common one you will see.
  • Phenoxyethanolthe one most “clean” brands switch to
  • Methylisothiazolinonea common cause of contact allergy
  • Benzyl alcohol, sodium benzoate, potassium sorbatethe natural tier, which we also don't need
Our products still have a shelf life. Oils go rancid eventually, which is a different problem than microbial growth and one we solve by making small batches and not allowing inventory to linger.
We don't use emulsifiers. Not synthetic, not natural, not any.

An emulsifier exists to hold oil and water together so a product doesn't separate in the jar. Since there is no water in anything we make, there is nothing to hold together. This includes:
  • PEG-derivativesPEG-100 stearate and similar, petroleum-derived
  • Polysorbates20, 60, and 80
  • Ceteareth compounds
  • Emulsifying wax NFthe standard one in body care, and not as natural as the name suggests
  • Cetearyl alcohol, glyceryl stearate, stearic acidthe plant-derived tier, which we also don't need
It is also why our salves feel different than a lotion. A lotion is mostly water held in suspension. Ours is oil and butter, which is why a little goes further than you expect.
We don't use silicones in any of our formulations. This includes:
  • Dimethicone
  • Cyclomethicone
  • Cyclopentasiloxane
  • Phenyl trimethicone
Silicones are why a lotion can feel silky the second it touches you. They sit on the surface and form a smooth film rather than absorbing, so the effect is immediate and mostly about feel. Plant oils and butters take a moment longer and behave differently on the way in. If our salve feels less slippery than what you are used to, that is the reason why.
We don't use synthetic antioxidants in any of our products. This includes:
  • BHT and BHApetroleum-derived, and originally developed for the petroleum and rubber industries before anyone thought to put them in cosmetics
  • TBHQ, propyl gallate, octyl gallatesynthetic, though not petroleum-derived
Antioxidants in body care are not there for your skin. They are there to keep the oils from going rancid, which is the one thing that does eventually happen to a product like ours. We use natural non-GMO vitamin E (D-alpha-tocopheryl acetate), and we make small batches so nothing sits long enough to need much help.

Worth knowing: “vitamin E” on a label can mean either the natural form or a synthetic one made from petrochemicals. They are not the same thing, and the label doesn't always tell you which you are getting.
We don't use petroleum-derived ingredients. Our oils, waxes, and emollients come from plants and bees. This includes:
  • Mineral oil
  • Petrolatumalso sold as paraffinum liquidum
  • Paraffin waxthe petroleum version of what beeswax does
  • Propylene glycol
  • PEGspolyethylene glycols
If you have read the other seven, you may have noticed petroleum keeps turning up. It is in the fragrance, in the dyes, in most emulsifiers, and in the synthetic antioxidants. That's because petroleum is cheap, stable, and can be easily modified, which makes it the default ingredient for a lot of what goes into body care.

Commitment to Quality.

Our production team follows strict standard operating procedures that have been refined through years of experience, as well as following GMP standards. Our products are infused with Hemp-derived Cannabinoids that are 3rd party tested for pesticides, residual solvents, heavy metals, microbiological contaminants, and other harmful elements.

USDA Certified
Organic
Massachusetts's first, since 2021
MDAR
Licensed
Hemp Processor, State of Massachusetts
Lic. 25190109P
3rd-Party
Lab Tested
Every batch, every cannabinoid
GMP
Compliant
Good Manufacturing Practices
BBB
Accredited
A+ rated business
Rose, our family dog
Rose

Yes, There Is a Real Rose

Rose is our family dog. In 2013 we found out where she was headed next: a small, timid puppy, born to a backyard breeder who planned to hand her off to dog fighters.

We got in the car that day and drove straight there.

Thirteen years later, she is still with us. Still doing the thing we named the company after.

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